Despite the flak received by forum posting among SEO marketers, it still remains one of the most effective methods of driving Internet users to your website. You may simply have to look for a really good forum poster to jump start the forum marketing campaign.

Here are the ways on how to look for the most ideal forum posting service:

1. Think about your genre. What is your niche? In spite of the claims of several forum posting companies that they can comment on anything under the sun, they can only be experts in certain fields. You then have to match their expertise with the field you’re in.

If you’re promoting a mobile phone company website, you need to look for forum posters who can talk about different kinds of mobile phones and technologies at great lengths.

2. Know their record. You don’t want to work with forum posting service companies that have received a lot of negative feedback from message board administrators, other online marketers, and the rest of the individual forum posters. If they can give bad reputation to their existing clients, there’s no reason they cannot do the same for you.

3. Test their skills. It’s advisable to ask for sample forum postings from them to be able to gauge the style and knowledge of the forum poster. However, it’s much better if you can test them yourself. You can request for few postings for your website, with proper tracking at your end. This may cost you something, but it’s not going to be too high.